Now showing items 1-2 of 2
“Do your internal branding efforts measure up?”: consumers’ response to brand supporting behaviors of hospitality employees
(Emerald Group Publishing, 2015)
Purpose – This study aims to understand the effect of brand citizenship behaviors of hospitality employees on customers’ relation with the brand. A model, which links employee behaviors to customers’ evaluation of brand ...
Linking brand commitment and brand citizenship behaviors of airline employees: “the role of trust”
Despite the growing interest in understanding employees' brand related behaviors in the airline industry, the research in this area mainly focus on the effect of employee brand commitment and limit the empirical support ...
Share this page