Time-series models of pricing the impact of marketing on firm value
dc.contributor.author | Luo, X. | |
dc.contributor.author | Pauwels, Koen Hendrik | |
dc.contributor.author | Hanssens, D. M. | |
dc.date.accessioned | 2016-07-26T12:21:48Z | |
dc.date.available | 2016-07-26T12:21:48Z | |
dc.date.issued | 2012-05 | |
dc.identifier.isbn | 978-1-84980-272-7 | |
dc.identifier.uri | http://hdl.handle.net/10679/4291 | |
dc.identifier.uri | https://www.elgaronline.com/view/edcoll/9781849802727/9781849802727.00010.xml | |
dc.description | Due to copyright restrictions, the access to the full text of this article is only available via subscription. | |
dc.description.abstract | N/A | |
dc.language.iso | eng | en_US |
dc.publisher | Edward Edgar Publishing | |
dc.relation.ispartof | Handbook of Marketing and Finance | |
dc.rights | restrictedAccess | |
dc.title | Time-series models of pricing the impact of marketing on firm value | en_US |
dc.type | Book chapter | en_US |
dc.publicationstatus | published | en_US |
dc.contributor.department | Özyeğin University | |
dc.contributor.authorID | (ORCID & YÖK ID 141722) Pauwels, Koen | |
dc.contributor.ozuauthor | Pauwels, Koen Hendrik | |
dc.identifier.startpage | 43 | |
dc.identifier.endpage | 65 | |
dc.identifier.wos | WOS:000310070400003 | |
dc.identifier.doi | 10.4337/9781849806046.00010 | |
dc.subject.keywords | Business and management | |
dc.subject.keywords | Marketing | |
dc.subject.keywords | Economics and finance | |
dc.subject.keywords | Financial economics and regulation | |
dc.identifier.scopus | SCOPUS:2-s2.0-84881882156 | |
dc.contributor.authorMale | 1 | |
dc.relation.publicationcategory | Book Chapter - International - Institutional Academic Staff |
Files in this item
Files | Size | Format | View |
---|---|---|---|
There are no files associated with this item. |
This item appears in the following Collection(s)
Share this page