Show simple item record

dc.contributor.authorLuo, X.
dc.contributor.authorPauwels, Koen Hendrik
dc.contributor.authorHanssens, D. M.
dc.date.accessioned2016-07-26T12:21:48Z
dc.date.available2016-07-26T12:21:48Z
dc.date.issued2012-05
dc.identifier.isbn978-1-84980-272-7
dc.identifier.urihttp://hdl.handle.net/10679/4291
dc.identifier.urihttps://www.elgaronline.com/view/edcoll/9781849802727/9781849802727.00010.xml
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractN/A
dc.language.isoengen_US
dc.publisherEdward Edgar Publishing
dc.relation.ispartofHandbook of Marketing and Finance
dc.rightsrestrictedAccess
dc.titleTime-series models of pricing the impact of marketing on firm valueen_US
dc.typeBook chapteren_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID & YÖK ID 141722) Pauwels, Koen
dc.contributor.ozuauthorPauwels, Koen Hendrik
dc.identifier.startpage43
dc.identifier.endpage65
dc.identifier.wosWOS:000310070400003
dc.identifier.doi10.4337/9781849806046.00010
dc.subject.keywordsBusiness and management
dc.subject.keywordsMarketing
dc.subject.keywordsEconomics and finance
dc.subject.keywordsFinancial economics and regulation
dc.identifier.scopusSCOPUS:2-s2.0-84881882156
dc.contributor.authorMale1
dc.relation.publicationcategoryBook Chapter - International - Institutional Academic Staff


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record


Share this page