Browsing Business Administration by Document Type "Book chapter"
Now showing items 1-13 of 13
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Big and lean is beautiful: a conceptual framework for data-based learning in marketing management
(Emerald Publishing Limited, 2019-09-19)While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn't necessarily improve their decision-making. Managers would still be vulnerable ... -
Build-to-order meets global sourcing: planning challenge for the auto industry
(Springer, 2011)Auto manufacturers today face many challenges: The industry is plagued with excess capacity that drives down prices, international competitors are seizing share at both ends of the market and consumers are well informed ... -
Carrier selection for Less-Than-Truckload (LTL) shipments
(Elsevier, 2021)This chapter reviews the basics of carrier selection for less-than-truckload (LTL) shipments. First, the impacts of LTL carrier selection on various strategic, tactical, and operational supply chain planning decisions are ... -
Curb space management in urban mobility system
(Springer Nature, 2019)Curb space management and traffic flow are two important elements of the transportation system that interact with each other and affect the overall system performance. Moreover, the growth of new mobility operators and ... -
An expectancy model of green product consumption and green brand equity
(Springer, 2018)Drawing from the expectancy theory, this paper proposes a model of green product consumption and green brand equity. Consumers’ green product evaluation results in some expectations regarding their consumptions. These ... -
Grey market e-shopping and trust building practices in China
(Edward Elgar Publishing Ltd., 2008)In the last decade, the wide use of the Internet, particularly through the proliferation of broadband, has dramatically changed the behaviour and lifestyle of many people. China, as a fast-growing emerging economy with a ... -
Measuring the health of a business ecosystem
(Edward Elgar Publishing Ltd., 2013-04-30)A business ecosystem is a network of partners around a core technology, who depend on each other for their success and survival (Den Hartigh and van Asseldonk, 2004). An essential characteristic that distinguishes the ... -
Pricing of national brands versus store brands: market power components, findings and research opportunities
(Edward Elgar Publishing, 2009)Among the most important activities for supermarket retailers is the creation and marketing of store brands, also known as private label brands. Given the increasing quality-equivalence between national brands and store ... -
Resource flexibility, early internationalization and performance
(2016)This study examines the effect of resource flexibility on the early internationalization and performance of international new ventures. We test our hypotheses using data from the Kauffman Firm Survey on 2424 newly founded ... -
Subsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy research
(Edward Elgar Publishing Ltd., 2011) -
Survived, but cannot prosper! Examining through a liberal feminist lens the impact of gender inequality on the success of women-owned entrepreneurial ventures
(Edward Elgar Publishing Ltd., 2017)In this chapter, we examine the impact of gender inequality on the success of women-owned ventures, specifically in terms of the latter’s rate of survival and revenue growth. Utilizing liberal feminist theory as the ... -
Time-series models of pricing the impact of marketing on firm value
(Edward Edgar Publishing, 2012-05)N/A -
Turkey’s fight against corruption: current state and the road ahead
(Edward Elgar Publishing Ltd., 2018-09-28)N/A
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