Browsing Business Administration by Title
Now showing items 73-92 of 244
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Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
(Elsevier, 2023-02)With the rise of social media, companies are engaging in a new type of cause-related marketing classified as "You Share, We Donate" (YSWD) campaigns. YSWD campaigns encourage consumers to share the company's campaign ... -
Drift control with changeover costs
(Informs, 2011)We model the problem of managing capacity in a build-to-order environment as a Brownian drift control problem and seek a policy that minimizes the long-term average cost. We assume the controller can, at some cost, shift ... -
Drug prescription behavior and decision support systems
(Elsevier, 2014-01)Adverse drug events plague the outcomes of health care services. In this research, we propose a clinical learning model that incorporates the use of a decision support system (DSS) in drug prescriptions to improve physicians' ... -
Düzenleyici odaklar ölçeklerinin kavramsal ve ampirik olarak incelenmesi
(Beta Basım A.Ş., 2016-04-15)Literatürdeki çalışmalar düzenleyici odakların tüketici davranışları üzerindeki yaygın etkisini göstermektedir. Düzenleyici odakları ölçmek için birçok farklı ölçek kullanılabilmektedir ve araştırmacıların bu ölçekler ... -
Dış borç iflas modellerinin tahmini için yarı-indirgenmiş bir karakterizasyon
(Okan Üniversitesi, 2016)Bu proje uygulamalı mikroekonometri literatüründe sıkça kullanılan Hotz-Miller tahmin tekniğinin (Hotz ve Miller 1993) dış borç iflas modellerine adapte edilebilirliği için gerekli teorik çıkarımları ortaya koymaktadır. ... -
Early childhood human capital investment in children
(Marmara Üniversitesi, 2016-06)Early childhood investment is extremely important in forming the human capital. In order to understand the investment during this period, a human capital production function which takes parental skills, and investments as ... -
The effect of internal and external technology sourcing on firm performance throughout the technology life cycle
(Informa Group Company, 2012)In studies about the impact of technology sourcing on firm performance, the impact of the technology life cycle has thus far received scant attention. This paper investigates this topic from the knowledge-based perspective. ... -
Effective network formulations for lot sizing with backlogging in two-level serial supply chains
(Informa Group, 2016)This study considers the serial lot sizing problem with backlogging in two-level supply chains to determine when and how much to order at a warehouse and ship to a retailer over a T-period planning horizon so that the ... -
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ... -
Effects of multitier private labels on marketing national brands
(Emerald Publishing Limited, 2019)Purpose-This paper aims to understand empirically how shares of standard and premium private label (PL) products affect a retailer's marketing mix decisions toward national brands (NBs). Design/methodology/approach-Using ... -
Effects of relational ties paradox on financial and non-financial consequences of servitization: Roles of organizational flexibility and improvisation
(Elsevier, 2021-11)Drawing from relational governance and dynamic capabilities literature streams, we develop a conceptual model in which business and political ties are antecedents of organizational flexibility, which in turn are related ... -
The effects of social ties on innovation behavior and new product performance in emerging economies: evidence from Turkey
(Emerald Publishing Limited, 2020-04-08)Purpose The purpose of this paper is to offer a theoretical and empirical understanding of how social ties affect innovation behavior and new product performance in Turkey, which is an emerging economy where high levels ... -
Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site
(American Marketing Association, 2009-09)The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic ... -
Emerging market exposures and the predictability of hedge fund returns
(Wiley, 2014)We examine emerging market and global macro hedge funds and find a significant positive relation between hedge funds' future returns and their exposure to both emerging market equities and emerging market currencies. We ... -
ESG investing and the financial performance: a panel data analysis of developed REIT markets
(Springer, 2023-06-28)This study investigates the empirical link between the social and financial performance of the Real Estate Investment Trusts (REITs) by utilizing the PVAR-Granger causality model and a fixed-effects panel data model with ... -
Everyday activism: An AI-assisted netnography of a digital consumer movement
(Taylor & Francis, 2024-01)Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subreddit during the GameStop ... -
Examining proactive strategic decision-making flexibility in new product development
(Wiley, 2012-07)While strategic flexibility is widely accepted as a prerequisite for a firm's success, its application in strategic decision making to a firm's new product development (NPD) activities is limited to only a few studies. ... -
Expansion-oriented job crafting and employee performance: A self-empowerment perspective
(2023-02)Taking a self-empowerment perspective, we investigated the mediating impact of psychological empowerment on the relationship between expansion-oriented job crafting behaviors (seeking resources and seeking chal lenges) ... -
An expectancy model of green product consumption and green brand equity
(Springer, 2018)Drawing from the expectancy theory, this paper proposes a model of green product consumption and green brand equity. Consumers’ green product evaluation results in some expectations regarding their consumptions. These ... -
Expert competition and the internet
(IJEC, 2013)The Internet has become a channel for experts offering their services. We investigate the optimal online channel adoption strategy of a high-quality expert with a brick-and-mortar presence in the face of potential entry ...
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