Browsing Business Administration by Title
Now showing items 56-75 of 244
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Çevri̇mi̇çi̇ ve geleneksel: youtube ve televi̇zyon reklamlarına yöneli̇k tüketi̇ci̇ algılarının karşılaştırılması
(Pazarlama ve Pazarlama Araştırmaları Derneği, 2018)Bu araştırma, tüketicilerin YouTube ve televizyon reklamlarına yönelik tutumlarını incelemekte ve karşılaştırmaktadır. On iki tüketiciden veri toplamak için, kalitatif bir araştırma yöntemi olan ve derinlemesine görüşme ... -
Çocuğa yapılan zaman yatırımlarının i̇ş gücü pi̇yasasindaki̇ kadın-erkek ücret farklılığına etki̇leri̇
(Hacettepe Üniversitesi, 2017-01-23)Öz kadarını kullandıklarının ve bunun demografik özelliklerle nasıl değiştiğinin anlaşılması için, kadın ve çocuklarının oluşturduğu bir veri seti kullanarak model tahmini yapmaktır. Nesiller arası yapı, çocukların yetişkin ... -
Dashboards as a service why, what, how, and what research is needed?
(Sage, 2009-11)Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across industries have created such dashboards either by themselves or ... -
Data-driven manufacturer-retailer collaboration under competition
(Taylor & Francis, 2019-03-16)This research employs game theoretic models to investigate how and when data-driven collaborations between manufacturers and retailers are beneficial. In the models, two symmetric retailers each offer two products from two ... -
Demonstrating the value of marketing
(2016-11)Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ... -
Designing and implementing a real estate appraisal system: the case of Québec Province, Canada
(Elsevier, 2015-03)Real estate appraisal is of great importance to several socio-economic stakeholders for different reasons and justifications: local governments and municipalities for taxation purposes; banks for mortgage and other credit ... -
Designing new electoral districts for the city of Edmonton
(Informs, 2011-12-11)Every few years, the city of Edmonton, Canada must review and evaluate changes to its electoral district boundaries. The review process that was completed in 2009 resulted in modifying the district plan from a six-ward ... -
Developing a measure for 'connectorship' as a component of engaged leadership
(Emerald Group Publishing Limited, 2016)Purpose - The purpose of this paper is to report the findings of a mixed methods study that explored how active community engaged and connected managers were in their local and broader communities (engaged leadership, EL). ... -
Diffusion of pure and hybrid forms of a practice: Language of ınstruction in Turkish universities, 1983–2014
(Wiley, 2021-06)It is well recognized in the literature that practice variation is an integral part of diffusion processes. What remains less explored is the emergence of distinct forms of a novel practice and the interdependencies in ... -
Digital technology and the stages of digital business transformation
(IEEE, 2022)Companies use digital technology to transform their business. Digitization, digitalization, and digital transformation have been proposed as stages in this business transformation process. Researchers have also proposed a ... -
Dimensions of religiosity, altruism and life satisfaction
(Taylor & Francis, 2021-10-02)This study utilizes data from 3008 adult individuals in Turkey and examines the direct and indirect relationships between the dimensions of (Islamic) religiosity and life satisfaction. We took a dual approach in examining ... -
Do display ads influence search? Attribution and dynamics in online advertising
(Elsevier, 2016-09)As firms increasingly rely on online media to acquire consumers, marketing managers rely on online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics ... -
Do entrepreneurs really create entrepreneurial cultures? When intentions do not match actions
(Boğaziçi Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2016)From the perspective that organizational cultures are shaped by their founders, it is expected that entrepreneurs create entrepreneurial cultures in line with their innovative approach. This paper challenges this expectation ... -
Do hedge funds’ exposures to risk factors predict their future returns?
(Elsevier, 2011-07)This paper investigates hedge funds’ exposures to various financial and macroeconomic risk factors through alternative measures of factor betas and examines their performance in predicting the crosssectional variation in ... -
Do I see what you see? Institutional quality, action observability, and multimarket contact in the global mobile phone industry
(Wiley, 2024-02)Research Summary: Drawing on signaling theory and the international business literature that addresses the role of institutions, we argue that multinational enterprises (MNEs) that use multimarket contact (MMC)—that is, ... -
Does being internationalmake companiesmore sustainable? Evidence based on corporate sustainability indices
(Elsevier, 2018-06)The existing literature on the relationship between corporate sustainability performance and being a domestic or international company doubt on which type of operating has more potential to be corporate sustainable. It ... -
Does online information drive offline revenues? Only for specific products and consumer segments!
(Elsevier, 2011-03)While many offline retailers have developed informational websites that offer information on products and prices, the key question for such informational websites is whether they can increase revenues via web-to-store ... -
Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
(Elsevier, 2023-02)With the rise of social media, companies are engaging in a new type of cause-related marketing classified as "You Share, We Donate" (YSWD) campaigns. YSWD campaigns encourage consumers to share the company's campaign ... -
Drift control with changeover costs
(Informs, 2011)We model the problem of managing capacity in a build-to-order environment as a Brownian drift control problem and seek a policy that minimizes the long-term average cost. We assume the controller can, at some cost, shift ... -
Drug prescription behavior and decision support systems
(Elsevier, 2014-01)Adverse drug events plague the outcomes of health care services. In this research, we propose a clinical learning model that incorporates the use of a decision support system (DSS) in drug prescriptions to improve physicians' ...
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