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dc.contributor.authorAkçura, Munir Tolga
dc.contributor.authorOzdemir, Z. D.
dc.contributor.authorJain, S.
dc.date.accessioned2014-07-03T08:37:54Z
dc.date.available2014-07-03T08:37:54Z
dc.date.issued2013
dc.identifier.issn1086-4415
dc.identifier.urihttp://hdl.handle.net/10679/419
dc.identifier.urihttp://www.tandfonline.com/doi/abs/10.2753/JEC1086-4415180101
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.en_US
dc.description.abstractThe Internet has become a channel for experts offering their services. We investigate the optimal online channel adoption strategy of a high-quality expert with a brick-and-mortar presence in the face of potential entry by an expert with just an online presence. We find that the high-quality expert does not have the incentive to adopt the online channel unless new entry is imminent. If the incumbent high-quality expert cannot offer a sufficiently high-quality online service, the incumbent expert accommodates entry and provides only a face-to-face service. However, a satisfactory level of online quality allows the incumbent expert to deter entry and to limit what would otherwise be a more intense competition. This paper thus establishes an entry deterrence role for the adoption of the online channel in expert markets. In addition, the results partially explain the reasons behind the quick adoption of the online channel in tax preparation services and physicians’ reluctance to offer online consultations.en_US
dc.description.sponsorshipTÜBİTAK ; Farmer School of Business, Miami University
dc.language.isoengen_US
dc.publisherIJECen_US
dc.relationinfo:turkey/grantAgreement/TUBITAK/111K476en_US
dc.relation.ispartofInternational Journal of Electronic Commerce
dc.rightsrestrictedAccess
dc.titleExpert competition and the interneten_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID124612
dc.contributor.ozuauthorAkçura, Munir Tolga
dc.identifier.volume18
dc.identifier.issue1
dc.identifier.startpage11
dc.identifier.endpage44
dc.identifier.wosWOS:000328083400002
dc.identifier.doi10.2753/JEC1086-4415180101
dc.subject.keywordsCompetition among expertsen_US
dc.subject.keywordsEntry deterrenceen_US
dc.subject.keywordsExpert servicesen_US
dc.subject.keywordsOnline channelen_US
dc.contributor.authorMale1


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