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Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
(Springer International Publishing, 2016-07)
This study investigates the effects of consumer activity in online media (paid, owned, and earned) on sales and their interdependencies with the traditional marketing mix elements of price, advertising and distribution. ...
The formation, evolution and replacement of price-quality relationships
(Springer Science+Business Media, 2016-01)
This paper develops a theoretical framework to address how dynamic competitive interactions and customer preferences change the observed relationship between market price and quality, and it offers an empirical framework ...
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)
The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ...
Exploring spatial vulnerability: inequality and agency formulations in social space
(Informa Group, 2016)
The authors derive from critical urban geography and consumer research on vulnerability to investigate the ways in which vulnerability within social space is shaped and negotiated. Multiple power dynamics and ideological ...
Should cross-border banking benefit from the financial safety net?
(Elsevier, 2016)
Using bank-level data from 84 countries, we find that a higher degree of bank internationalization is associated with higher interest expenses. Internationalization is proxied by a bank's share of foreign liabilities in ...
Linking macro-level goals to micro-level routines: EHR-enabled transformation of primary care services
(Springer, 2016-12-01)
Information and communication technologies are known to be instrumental in the enhancement of healthcare management capabilities in developing countries. Turkey a developing country has undergone a major healthcare ...
Setting the right incentives for global planning and operations
(Elsevier, 2016-09-01)
We study incentive issues seen in a firm performing global planning and manufacturing, and local demand management. The stochastic demands in local markets are best observed by the regional business units, and the firm ...
Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry
(Elsevier, 2016)
We conduct a case study of the battle for market dominance between the industry platforms led by Apple and by IBM in the early personal computer industry (1977–1986). Platform leaders such as Apple or IBM need to consider ...
Accounting for age in marital search decisions
(Elsevier, 2016-06)
Spouse quality, measured by educational attainment, varies significantly with the age at which an individual marries, peaking in the mid-twenties then declining through the early-forties. Interestingly, this decline is ...
Social media adoption: A process-based approach
(Taylor & Francis, 2016)
This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence ...
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