Browsing Faculty of Business by Title
Now showing items 220-239 of 368
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Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ... -
Measuring the health of a business ecosystem
(Edward Elgar Publishing Ltd., 2013-04-30)A business ecosystem is a network of partners around a core technology, who depend on each other for their success and survival (Den Hartigh and van Asseldonk, 2004). An essential characteristic that distinguishes the ... -
Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic
(Frontiers Media, 2021-03-22)This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of ... -
Mind-set metrics in market response models: an integrative approach
(American Marketing Association, 2010-08)Demonstrations of marketing effectiveness currently proceed along two parallel tracks: Quantitative researchers model the direct sales effects of the marketing mix, and advertising and branding experts trace customer ... -
Mixed effects of business and political ties in planning flexibility: Insights from Turkey
(Elsevier, 2020-05)Despite increasing attention to the role of business and political ties in emerging economies, few studies have explicitly investigated their relations to dynamic capabilities outside of the East-Asian context. Following ... -
A model of sustainable distributed service delivery in organizations with compassion-based missions
(Sage, 2014-11)This article examines the potential for offering sustainable compassion-based service. Organizations with compassion-based service missions face difficult challenges in addressing acute client needs with limited resources. ... -
Modeling heterogeneity in the satisfaction, loyalty intention and shareholder value linkage: a cross industry analysis at the customer and firm level
(American Marketing Association, 2016-02)This study examines the relationship between customer satisfaction, loyalty intention and shareholder value at the firm and individual customer level. The authors also explore industry differences by using a multilevel and ... -
Models for government intervention during a pandemic
(Elsevier, 2023-01-01)While intervention policies such as social distancing rules, lockdowns, and curfews may save lives during a pandemic, they impose substantial direct and indirect costs on societies. In this paper, we provide a mathematical ... -
Moral habitus and status negotiation in a marginalized working-class neighborhood
(Oxford University Press, 2013-12)Examinations of the moral and ethical dimensions in identity construction are scant in consumer research. This ethnography of a trailer-park neighborhood investigates how different moral dispositions shape low-income, ... -
Multi-plant manufacturing assortment planning in the presence of transshipments
(Elsevier, 2023-11-01)In this study, we consider the assortment planning problem of a manufacturing firm with multiple plants. Making a plant capable of producing a product is costly, therefore the firm cannot manufacture every product in every ... -
National culture and firms’ cash holdings: The role of indulgence and its boundaries
(Elsevier, 2024-02)We examine the influence of indulgence vs restraint (IVR), an understudied national culture dimension of Hofstede's framework, on firms’ cash holdings to shed light on how culture influences this firm behavior and the ... -
A new estimation technique of sovereign default risk
(Elsevier, 2016-12-27)Using the fixed-point theorem, sovereign default models are solved by numerical value function iteration and calibration methods, which due to their computational constraints, greatly limits the models' quantitative ... -
A newsvendor problem with markup pricing in the presence of within-period price fluctuations
(Elsevier, 2022-08-16)We consider a single-item single-period joint inventory management and pricing problem of a retailer selling an item that has selling price uncertainties. Unlike most of the literature on the newsvendor problem, we assume ... -
No comment?! The drivers of reactions to online posts in professional groups
(Elsevier, 2016-08)Social media has moved beyond personal friendships to professional interactions in high-knowledge industries. In particular, online discussion forums are sponsored by firms aiming to position themselves as thought-leaders, ... -
Noninfluentials and information dissemination in the microblogging community
(Springer Nature, 2017)Firms are increasingly focusing on understanding and managing their social media strategies in order to create discussions and optimize the spread of news in their communities. Most prior studies on information dissemination ... -
Numerical discretization of stochastic oscillators with generalized numerical integrators
(Vinča Institute of Nuclear Sciences, 2021)In this study, we propose a numerical scheme for stochastic oscillators with additive noise obtained by the method of variation of constants formula using generalized numerical integrators. For both of the displacement and ... -
On a family of coupled diffusions that can never change their initial order
(IOP Publishing, 2022-11-18)We introduce a real-valued family of interacting diffusions where their paths can meet but cannot cross each other in a way that would alter their initial order. Any given interacting pair is a solution to coupled stochastic ... -
On approximate Nash equilibria of the two-source connection game
(TÜBİTAK, 2022)The arbitrary-sharing connection game is prominent in the network formation game literature [1]. An undirected graph with positive edge weights is given, where the weight of an edge is the cost of building it. An edge is ... -
On efficient computation of equilibrium under social coalition structures
In game-theoretic settings the key notion of analysis is an equilibrium, which is a profile of agent strategies such that no viable coalition of agents can improve upon their coalitional welfare by jointly changing their ... -
On existence of equilibrium under social coalition structures
(Cambridge University Press, 2022-02)In a strategic-form game, a strategy profile is an equilibrium if no viable coalition of agents (or players) benefits (in the Pareto sense) from jointly changing their strategies. Weaker or stronger equilibrium notions can ...
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