Browsing Faculty of Business by Title
Now showing items 207-226 of 368
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Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
(Elsevier, 2016-09)Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the topic of conversation may vary from the brand to its advertising to purchase statements. How do these different topics affect company ... -
Linking macro-level goals to micro-level routines: EHR-enabled transformation of primary care services
(Springer, 2016-12-01)Information and communication technologies are known to be instrumental in the enhancement of healthcare management capabilities in developing countries. Turkey a developing country has undergone a major healthcare ... -
Local house price effects of internal migration in queensland: Australia's interstate migration capital
(Wiley, 2023-06)We examine the causal impact of internal migration on housing prices across 82 Statistical Areas Level 3 regions in Queensland, Australia from 2014–2019. The primary findings are: (i) an annual increase in the inflow of ... -
A lure or a turn-off: social media reactions to business model innovation announcements
(Springer, 2023-03)How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This ... -
Macroeconomic risk and hedge fund returns
(Elsevier, 2014-10)This paper estimates hedge fund and mutual fund exposure to newly proposed measures of macroeconomic risk that are interpreted as measures of economic uncertainty. We find that the resulting uncertainty betas explain a ... -
Make it your own: how process valence and self-construal affect evaluation of self-made products
(Wiley, 2014-06)Self-production, participation of consumers in the production process of products for their own consumption, leads to consumers' enhanced evaluations of the self-made products. Three experimental studies investigate how ... -
Managerial discretion and efficiency of internal capital markets
(Elsevier, 2021-10)I use the staggered adoption of state-level antitakeover laws to provide causal evidence that managerial agency problems reduce the allocative efficiency of conglomerate firms. I find that increases in control slack following ... -
Managing clinic variability with same-day scheduling, intervention for no-shows, and seasonal capacity adjustments
(Taylor & Francis, 2020-01-02)This study investigates demand and capacity strategies for managing clinic variability. These include (i) same-day scheduling to control random walk-ins, (ii) no-show intervention, where the clinic calls advance-booked ... -
Managing disease containment measures during a pandemic
(Wiley, 2023-05)Throughout the current COVID-19 pandemic, governments have implemented a variety of containment measures, ranging from hoping for herd immunity (which is essentially no containment) to mandating complete lockdown. On the ... -
Managing the versions of a software product under variable and endogenous demand
(Informs, 03.01.2011)Software product versioning (i.e., upgrading the product after its initial release) is a widely adopted practice followed by leading software providers such as Microsoft, Oracle, and IBM. Unlike conventional durable goods, ... -
Market-neutral trading with fuzzy inference, a new method for the pairs trading strategy
(Kaunas University of Technology, 2019)Pricing of financial instruments and stock market predictions is a specific and relatively narrow field, which has been mainly explored by mathematicians, economists and financial engineers. Prediction to make profits in ... -
Marketing an IPO issuer in early stages of the IPO process
(Springer Science+Business Media, 2015-01)Successful marketing of an IPO issuer depends on the issuer’s attractiveness to early stage stakeholders such as underwriters and institutional investors. However, there is limited research on how these stakeholders evaluate ... -
Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics
(Palgrave Macmillan, 2015-06)Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market ... -
Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ... -
Measuring the health of a business ecosystem
(Edward Elgar Publishing Ltd., 2013-04-30)A business ecosystem is a network of partners around a core technology, who depend on each other for their success and survival (Den Hartigh and van Asseldonk, 2004). An essential characteristic that distinguishes the ... -
Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic
(Frontiers Media, 2021-03-22)This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of ... -
Mind-set metrics in market response models: an integrative approach
(American Marketing Association, 2010-08)Demonstrations of marketing effectiveness currently proceed along two parallel tracks: Quantitative researchers model the direct sales effects of the marketing mix, and advertising and branding experts trace customer ... -
Mixed effects of business and political ties in planning flexibility: Insights from Turkey
(Elsevier, 2020-05)Despite increasing attention to the role of business and political ties in emerging economies, few studies have explicitly investigated their relations to dynamic capabilities outside of the East-Asian context. Following ... -
A model of sustainable distributed service delivery in organizations with compassion-based missions
(Sage, 2014-11)This article examines the potential for offering sustainable compassion-based service. Organizations with compassion-based service missions face difficult challenges in addressing acute client needs with limited resources. ... -
Modeling heterogeneity in the satisfaction, loyalty intention and shareholder value linkage: a cross industry analysis at the customer and firm level
(American Marketing Association, 2016-02)This study examines the relationship between customer satisfaction, loyalty intention and shareholder value at the firm and individual customer level. The authors also explore industry differences by using a multilevel and ...
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