Dashboards as a service why, what, how, and what research is needed?
dc.contributor.author | Pauwels, Koen Hendrik | |
dc.contributor.author | Ambler, T. | |
dc.contributor.author | Clark, B. H. | |
dc.contributor.author | LaPointe, P. | |
dc.contributor.author | Reibstein, D. | |
dc.contributor.author | Skiera, B. | |
dc.contributor.author | Wierenga, B. | |
dc.contributor.author | Wiesel, T. | |
dc.date.accessioned | 2014-04-29T15:20:48Z | |
dc.date.available | 2014-04-29T15:20:48Z | |
dc.date.issued | 2009-11 | |
dc.identifier.issn | 1094-6705 | |
dc.identifier.uri | http://hdl.handle.net/10679/342 | |
dc.identifier.uri | http://jsr.sagepub.com/content/12/2/175.abstract | |
dc.description | Due to copyright restrictions, the access to the full text of this article is only available via subscription. | |
dc.description.abstract | Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across industries have created such dashboards either by themselves or together with a dashboardservice provider. This article examines the reasons for this development and explains what dashboards are, how to develop them, what drives their adoption, and which academic research is needed to fully exploit their potential. Overcoming the challenges faced in dashboard development and operation provides many opportunities for marketing to exercise a stronger influence on top management decisions. The article outlines five stages of dashboard development and discusses the relationships among demand for dashboards, supply of dashboards, and the implementation process in driving adoption and use of dashboard systems. Key topics for future research include metrics selection, relationships among metrics, and the ultimate question of whether dashboards provide sufficient benefits to justify their adoption. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | Sage | en_US |
dc.relation.ispartof | Journal of Service Research | |
dc.rights | restrictedAccess | |
dc.title | Dashboards as a service why, what, how, and what research is needed? | en_US |
dc.type | Article | en_US |
dc.peerreviewed | yes | en_US |
dc.publicationstatus | published | en_US |
dc.contributor.department | Özyeğin University | |
dc.contributor.authorID | (ORCID & YÖK ID 141722) Pauwels, Koen | |
dc.contributor.ozuauthor | Pauwels, Koen Hendrik | |
dc.identifier.volume | 12 | |
dc.identifier.issue | 2 | |
dc.identifier.startpage | 175 | |
dc.identifier.endpage | 189 | |
dc.identifier.wos | WOS:000270899600004 | |
dc.identifier.doi | 10.1177/1094670509344213 | |
dc.subject.keywords | Metrics | en_US |
dc.subject.keywords | Dashboards | en_US |
dc.subject.keywords | Accountability | en_US |
dc.subject.keywords | Decision support | en_US |
dc.identifier.scopus | SCOPUS:2-s2.0-71049125216 | |
dc.contributor.authorMale | 1 | |
dc.relation.publicationcategory | Article - International Refereed Journal - Institutional Academic Staff |
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