Browsing by Author "Cummings, P. R."
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Room rate parity analysis across different hotel distribution channels in the U.S.
Demirçiftçi, Tevfik; Cobanoglu, C.; Beldona, S.; Cummings, P. R. (Taylor & Francis, 2010)In order to further enhance a relationship of trust between the hotel company and the guest, the guest must not feel that they are being cheated by paying more because they did not know where to get the best rates. At the ...
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