Browsing by Author "Şanlı, Ceren Hayran"
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Consumers and brands across the globe: research synthesis and new directions
Gürhan-Canli, Z.; Sarıal-Abi, G.; Şanlı, Ceren Hayran (American Marketing Association, 2018-03)Extensive research has investigated branding practices, processes, and consumers’ reactions to brands in a globalized world. In this review, the authors aim to organize and synthesize the growing literature on branding, ... -
A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences
Şanlı, Ceren Hayran; Anık, L.; Gurhan-Canli, Z. (Public Library of Science, 2020-04-30)We investigate a popular but underresearched concept, the fear of missing out (FOMO), on desirable experiences of which an individual is aware, but in which they do not partake. Through laboratory and field studies, we ...
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